Since 2022, Alexey has been a participant of the What? Where? When? TV quiz show, defending the interests of its viewers. Each viewer has the chance to win 100,000 rubles ($1,400) for beating the expert participants, and the best viewer-submitted question receives a prize of 200,000 rubles ($2,800) at the end of each game. The game’s overall prize fund for 2022 was 19 million rubles ($270,000).